Esquires Coffee
25+ sites. Not one the same.
Esquires Coffee is a franchise growing quickly across the UK, bringing a distinct brand identity into an increasingly varied range of physical spaces. Standard retail units, large retail parks, store-in-store cafés within national retailers like NEXT, and listed buildings with their own planning and fixing constraints. No two sites present the same brief.
We've delivered signage and branded environments across 25+ Esquires locations and counting, and the constant across all of them is that the brand has to be seen as recognisably Esquires regardless of what the building looks like, what the landlord permits, or how much space there is to work with. That requires a partner who finds workable solutions quickly and keeps the brand consistent when the conditions don't cooperate.
Every format, every location, one brand.
Externally, each site calls for a different specification. Illuminated built-up letters where the building allows for the full impact. Flex faces where the fascia demands it. Projecting signs where the frontage calls for additional identification. Window graphics carry opening hours and add brand personality to the facade on every site.
Inside, the scope covers brand logos and tagline, with wayfinding directing customers to key facilities. For the more complex locations, listed buildings included, agreeing what's possible requires early collaboration with landlords, conservation officers, or host retailers before a specification is committed. We work through those conversations as part of the process, not as an afterthought.
As Esquires' estate continues to grow with the success of the franchise, we remain a close partner, bringing a solution to whatever the next site presents while keeping the brand consistent across every one.
Trusted To Deliver.
The brands you recognise here had their pick of who to work with, and they chose us. Some have stayed for nearly two decades, and the people within them often bring us with them when they move on. We deliver the same standard whether it's your first project or your twentieth year with us.
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Work with the team that built this for 25 years.
Let’s talk.
Whatever stage your project's at, from early idea to ready-to-go brief, tell us what you're working on. One of our client leads will come back to you.